Employee Spotlight: Nghi Ho, Sales Planner

Employee Spotlight: Nghi Ho, Sales Planner, on Gen Z Marketing

A vital member of our Partnerships team, Nghi Ho is a Sales Planner at Gear Patrol. We sat down with her to talk about her experience at Gear Patrol, best practices for Gen Z marketing and even her favorite meme.

Hey Nghi! So tell us a little bit about yourself. What do you do at Gear Patrol?

I’m an Advertising Sales Planner at Gear Patrol and I handle campaign management from pre-sale, through production, and post-sale. Basically, that means I wear a lot of different hats and get to flex a lot of different muscles! I love being able to build relationships with our clients, from putting a proposal in front of them, WOWing them with a story only GP can tell, iterating and working together on a product that aligns with our brand and supports theirs, and putting something of value in front of our audiences.

As the resident Gen-Z member of the team, how do you think your perspective influences your work at Gear Patrol?

Coming to Gear Patrol right after graduating from Boston College, I’ve learned a tremendous amount from my coworkers who’ve shown me the ropes of our industry. As a small-mid sized publisher, the trust and responsibilities that I have are unrivaled. I am able to take ownership of projects and am grateful for a team that continues to support me along the way.

But at the same time, as a young WOC, working at a men’s lifestyle publication, I bring a fresh pair of eyes and a new perspective! I’m heavily in tune with what it’s like to market to a younger audience and what it takes to captivate that audience.

Speaking of marketing trends, what have you seen that especially resonates with Gen Z?

There are a lot of methods for successful marketing and I’ve noticed the following resonates strongly with “kids my age”.


  • Engaging Marketing Campaigns with Real People — Gen-Zers want to see real, relatable people in marketing campaigns. An authentic story-telling approach is so important, which is something our branded content team, GPS, does so well. Paint a story with broad strokes, explore how products impact and inform our lifestyles and focus on how they can improve them.


  • Content That Captivates... And Quickly! — Another important marketing trend is content that immediately gets your attention. So many people are starting to talk about TikTok, but there’s still a lot of opportunities on different platforms — especially Instagram Stories and Facebook that call for engaging and beautiful storytelling.


  • Authentic Social Justice — Be a business we can look up to! Businesses and brands can seem like lofty structures that are so far removed from the people it is serving. Social justice is incredibly important to my generation and we carry this through all that we do. We want to positively change the world through our work, so we want to shop brands that can do the same. Using your platform to take a stance shows care and connection to your consumer base. I’m proud of the work we do at Gear Patrol and our stance with Going Beyond Products and our editorial shift to highlight more marginalized groups — it’s small steps we can do as a company to help push us forward.


  • Mobile-First Marketing — As the most hyper-connected generation, digital, online, and mobile-first marketing will be vital to your strategy! We purchase through apps, on social media and mainly on our phones. The majority of my purchases that I’ve made within the past week have been made through my mobile device. So, if you really want to attract attention from us Gen Z-ers you'll want to create mobile videos, mobile-first eCommerce sites, or other phone-based experiences that cater to them. Grow your social media presence and make sure it is prominent!


As our Gen Z expert, we like to end our weekly RevOps meetings with a fun word of the week. What's your favorite meme?

This is my favorite segment of our weekly Revenue Operations meetings. I introduce a new slang term that my generation use. STONKS is my favorite meme — but honestly, no one gets it. My generation loves taking phrases and adding some new energy to it!

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Partner Spotlight: Charles Ng, Orbitkey's Co-Founder

Partner Spotlight: Charles Ng, Orbitkey Co-Founder on EDC, Design and the GP collaboration

At Gear Patrol, we're constantly focused on products that improve our lives and yours. And one of those products is Orbitkey's Key Organizer. Launched in 2013, the Australian brand's flagship product is a tidy and compact way to carry your keys.

We sat down with Charles Ng, Orbitkey's Co-Founder and Design Director to talk about EDC, Design and the Gear Patrol collaboration.

What inspired you to start Orbitkey? What do you enjoy most about it?

It started in 2013 when Rex, my business partner and I grew frustrated with the distracting key jingles, and the problem of the keys damaging personal belongings. Being natural problem solvers, we decided to tackle the issues with traditional keychains head on.

Fast forward 9 months later, after countless hours of development and numbers of prototypes, decided to launch it on a crowdfunding platform, Kickstarter. By the end of the 30-day campaign, we gratefully had 5,000 people believe in our vision – to help everyone carry keys better.

Having pushed the idea of the Key Organiser for a few years, we start to realise that at the core, we believe that when your life is more organised, it is easier and better – and that has been our north-star ever since. In short, our vision is to help as many people as possible by creating clever organisation solutions.

Being design led, we are always excited about coming up with a unique solution to a problem. It’s hard work but the excitement when we finally land to a solution and seeing it in real life – it’s a feeling that gets us, everytime!

Creating things that impact someone’s lives positively, even in the smallest way possible – and hearing this from that person, first hand through emails, social media or public events like a design market. It’s an amazing thing that inspires us to do even better.

With EDC products being such an important part of our daily routines. What goes into creating a brand and a product that encourages someone to use it every day? How do you think about design and the user experience?

Being a product design-led brand, it is very important to us that we have products that are uniquely Orbitkey.

The fact that a lot of the team are in similar demographics as our main audience also helps a great deal. A good sign of a great product is when most of the team members are excited about it.

We try to create something that adds value and we would use ourselves – Something with a great balance of quality, aesthetic and function. Products that feature a very clean aesthetic with minimal branding, resulting in understated elegance that you can carry everywhere confidently.

We take great care and pride in what we do and we want our customers to feel the same way using our product.

We’re really excited about our collaboration on the limited edition Orbitkey. What inspired the collaboration with Gear Patrol? How has the process been working with our Store team?

So are we, and a lot of our customers – they have gone really well since we launched it last week.

Being a long term reader of Gear Patrol, we knew there was a strong alignment between the two brands and we were really excited to be given the opportunity to work together on this special project in a very collaborative manner.

With the breadth of knowledge in products and culture, the Gear Patrol team led us to explore the use of new materials such as Saffiano leather on our range for the very first time. We haven’t looked back since. It is one of the main reasons why we love collaborations.

Outside of your professional life, any fun projects or hobbies that have been keeping you occupied in our new normal?

We love our food and coffee here in Melbourne. Having been in lock-down for a few months now in Melbourne, Australia – it has been pretty challenging to dine out and enjoy meals at our favourite restaurants.

So how do you get around that? Almost by accident and necessity, I rediscovered my love for cooking and I’ve been experimenting with re-creation of some of my favourite restaurant meals. It’s not perfect but it’s as good as we can get right now! :)

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