Client Spotlight: Alana Krutoyarsky from Montblanc on 3 Ways to Make Your Branded Events Count
Montblanc is a nearly 100-year-old company that started off with a single, iconic writing instrument. Now it’s a renowned global brand that through wise and effective evolution can create (and sell out of) a luxury smartwatch in the face of major competition. And events have been a big part of their strategy for success. Alana Krutoyarsky is Montblanc North America’s Retail Marketing Manager. Prior to Montblanc, she worked in her family’s fine jewelry & antiques business. We connected with Alana after a recent collaboration between Montblanc and Gear Patrol for a launch party for their new Summit 2 Smartwatch to chat about how to make branded events count.