Client Spotlight: James Atkin of Topo Designs on Two Things Every Marketer Needs to Be in 2019

For many of you in and around the outdoor industry, you may already know James Atkin. He’s the smart, fun-loving marketer who’s energized brands like Black Diamond and Goal Zero. James is now the Director of Marketing at Topo Designs, the Colorado-based gear and apparel brand. Topo is a current client of Gear Patrol Studios and we caught up with James leading up to the Outdoor Retailer Snow Show next week to get his take on industry trends and how he identifies and leverages organic marketing moments. 

What do you enjoy most about working in the outdoor industry? How has it changed? What further changes in the space do you anticipate in 2019?

I love working with the people in the outdoor industry. They care about the environment, sustainability, getting outside, having experiences, innovating around gear and creating a better life for those that enjoy the outdoors. The outdoor industry has definitely increased its voice politically the last few years. It has stood up to poor decisions regarding the environment and more and more brands are becoming vocal. I also see outdoor brands going deeper into lifestyle gear. I’m definitely excited to see more innovation within technical components, but I’m also stoked to see brands develop products that can be more versatile within daily life activities.

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