Gifting Insights from Our Audience This Holiday Season
The holidays are just around the corner, and our audience is gearing up for a season full of gifting. To better understand what they plan to buy, and who they plan to buy for, we polled our readers about their gifting habits. Findings reveal that our readers celebrate holidays and milestones by shopping for loved ones, friends, family, acquaintances and even themselves. They’re on the hunt for quality products, consider price when making a major purchase and view Gear Patrol as a go-to resource for their gifting needs.
Read more about our audience’s gifting habits this holiday season below.
(SOURCE: Gear Patrol October 2022 Audience Survey)
2022 Gifting Insights
1. Our audience is shopping earlier than ever.
The holiday shopping season is starting early this year with nearly 1 in 2 readers planning to conduct holiday shopping for friends, family and loved ones at least 1 month in advance.
2. But not all. There is a healthy group of readers who shop for holiday gifts less than one week in advance.
While most of our audience have already started shopping, 13% still purchase relatively last-minute, whether one week in advance, the day before, or the day of and they come to Gear Patrol to shop our last-minute gift guides.
3. They plan to spend about the same on holiday shopping in comparison to last year.
Despite economic uncertainty, more than 1 in 2 readers plan to spend about the same on holiday shopping in comparison to last year.
4. Apparel, Footwear, Travel, Tech and Outdoor Gear are the items on the top of their wishlists.
Our audience is planning their next major purchase. We asked about the gear or experiences on their wishlist – from apparel to footwear, to outdoor gear to tech and more.
5. More than 1 in 2 will purchase a gift for themselves to celebrate a major life milestone.
Our readers celebrate with gear when approaching a milestone. More than 1 in 2 will purchase a gift for themselves to celebrate a major life milestone and a luxury timepiece, apparel and travel are on the top of their personal wishlist for these milestones.
6. Our readers plan to shop for significant others, parents, children, siblings and friends this holiday season.
We asked our audience who they plan to gift to this holiday season and parents, siblings and friends were just a few of the recipients on their list.
7. Top gifting occasions include birthdays, holidays, weddings, Father’s Day, Mother’s Day and just because.
Our audience seeks out milestone occasions to gift to others – whether a holiday or just because.
8. When shopping for loved ones, our readers are likely to gift apparel, accessories, alcohol, reading materials or home goods.
When shopping for those our audience is closest with with, they opted for more personal items such as apparel, accessories, alcohol, reading materials or home goods.
9. When shopping for acquaintances or those they aren’t as close with, they’re likely to buy gift cards, alcohol, reading materials, food or accessories.
In addition to loved ones, our audience also gifts to those they’re not as close with such as a coworkers, teachers and acquaintances and will purchase gift cards, alcohol, reading materials, food or accessories.
10. Price, value and ratings & reviews are our audience’s top 3 considerations when making a purchase.
They’re on the hunt for quality products, consider price when making a major purchase and view Gear Patrol as a go-to resource for their gifting needs.
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