Brooklyn Gets the Gear Patrol Treatment
In December of 2019, Gear Patrol launched its third annual Holiday Pop-Up, and for the first time, we brought this activation outside of Manhattan. Doors opened on December 12 at 122 Bedford Ave in Williamsburg, introducing a curated collection of products from several brands all under the premise of: Gear to Get You There.
Inside the Event
The collection of brands was both eclectic and unified all at once, with each one bringing unique and high-end gifts from within their various categories. Featured products ranged from an award-winning heated razor by GilletteLabs, to sleek Chelsea boots from R.M. Williams, to stunning wireless headphones by Master & Dynamic. Other brands featured included: Hamilton, Crown & Caliber, cbdMD and Askov Finlayson. Despite most of these products hailing from entirely different industries, it was Gear Patrol’s unique sense of curation that seamlessly blended them into a single consumer narrative.
Each evening of the pop-up experience was complemented by a gathering of Gear Patrol’s enthusiast audiences. Whether it was hearing classic tunes through a set of Master & Dynamic’s amazing concrete speakers, going deep on grooming with the folks from GilletteLabs or learning how to build a perfect three-watch collection, every night, guests were treated to a distinct experience of pure product immersion. These events made good on Gear Patrol’s promise of stoking product culture by empowering everyone with the right products and the knowledge.
The best part of being in Williamsburg was easily the incredibly warm response from the community. Neighbors who visited the shop frequently comment how grateful they were for our presence there and expressed sadness the moment they heard that we were merely a holiday-based experience. Overall, it was clear that the 2019 Gear Patrol Holiday Pop-Up was fun, educational and brought with it a unique sense of product-infused holiday cheer.
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