Danner

 

Adventure to New York’s Hidden Fishing Village with Danner Boots

Danner has been known for making high-quality shoes that range from hiking boots to lifestyle footwear. While the brand has never been more versatile, convincing a fashion-forward audience that these premium-priced boots belong in the city, comes with its own challenges.

To highlight the Danner brand, Gear Patrol Studios explored the idea of how adventures can be taken in your own city, and how Danner offers the perfect boot that equips you for those escapades. The team uncovered New York’s hidden fishing village, City Island. GPS produced an engaging native feature that ran online and in print, highlighting a handful of Danner's premium leather boots.

 
group of people with boots on walking into shallow water
white building with a red sign that says city island lobster house
person wearing danner boots while walking on a sandy beach
small beach by dark blue water and a cloudy sky
a spread of seafood on a metal table being eaten by a group of people
person wearing black danner boots standing on sand
person mid-stride while wearing danner boots
a factory with a few people working and a sewing machine set up near blue fabric
a measuring tape and a ruler crossed over each other
factory with various spools of thread, cans, and swaths of fabric
sewing machine set up with a large white piece of fabric
people leaning over fabric to measure it
a large white piece of fabric unfurled on a floor while someone crouches down to look at it
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