Adventure to New York’s Hidden Fishing Village with Danner Boots

Danner has been known for making high-quality shoes that range from hiking boots to lifestyle footwear. While the brand has never been more versatile, convincing a fashion-forward audience that these premium-priced boots belong in the city, comes with its own challenges.

To highlight the Danner brand, Gear Patrol Studios explored the idea of how adventures can be taken in your own city, and how Danner offers the perfect boot that equips you for those escapades. The team uncovered New York’s hidden fishing village, City Island. GPS produced an engaging native feature that ran online and in print, highlighting a handful of Danner's premium leather boots.


City Island Lobster House.
Craftsman repair sails on New York's City Island.
Rolls of sail cloth are cut and sewn.
Craftsman repair sails on New York's City Island.
Craftsman repair sails on New York's City Island.
Craftsman repair sails on New York's City Island.