Unveiling the GoPro HERO8

One of the world’s most versatile cameras, GoPro, saw a natural alignment with our enthusiast audience and wanted to work with Gear Patrol Studios to support its holiday campaign.

To highlight the GoPro HERO8 Black camera, GPS produced an integrated marketing campaign that took a three-pronged approach. The team ran high impact display media, produced sponsored Today in Gear articles and curated Holiday Gift Guides that drove our audience to consider GoPro for the holidays.


A close-up of the GoPro Hero8 Black.
A close-up of the GoPro Hero8 Black.
A close up shot of the GoPro Hero8 Black Edition.
The display of the GoPro Hero8 Black.
The mounting plate of the GoPro Hero8 Black.
Demonstrating the waterproofing of the GoPro Hero8 Black.