Hill City Brand Anthem

Gap’s Hill City, a performance-oriented men’s apparel brand, offers technical clothing that transitions seamlessly through the day — from work to work-out to weekend.

As the title sponsor of Gear Patrol’s Product Culture Conference called Stocked, GPS worked closely with Hill City to produce beautiful custom content. We celebrated the brand's participation and told its brand story, where Gear Patrol Studios conceived, shot and edited an original introductory video that premiered at our inaugural event.



A still from the Hill City brand video.
A still from the Hill City brand video.
A still from the Hill City brand video.
A still from the Hill City brand video.
A still from the Hill City brand video.
Hill City's retail store.
A still from the Hill City brand video.
Hill City's logo against the San Francisco Skyline.