IWC Brand Storytelling & Photography

Utilizing our expertise in brand storytelling, IWC has been able to showcase engaging, well-thought-through photography of its world-class watches across its native and social channels.

Throughout this ongoing partnership, the Gear Patrol Studios has created imagery that leveraged our tried and true product photography and video techniques. GPS has established its ability to make on-location shoots happen anywhere around the country — from Chicago to San Francisco and Miami to Monterey — while ensuring that each photograph elevates the IWC brand.


AMG Driving Academy at Leguna Seca

A beautiful IWC watch shot on the hood of an AMG Mercedes.

Sailing at the Chicago Regatta

A deep water texture during the Chicago Regatta.
A lighthouse stands in the Chicago Harbor.
A photographer dons an IWC Portugueser on his wrist during the Chicago Regatta.
Sailboats against the Chicago Skyline during the Chicago Regatta.

Chef Corey Lee of Benu San Francisco

Chef Corey Lee wears an IWC moonphase.

Cigarette Boat Racing in Miami

An AMG G63 alongside Cigarette Racing's custom boat.
Charting routes on a map while wearing an IWC Portugieser.
The Miami skyline.
Hulls of racing boats to come at Cigarette Boat Racing HQ.
Rolls of fabric at the Cigarette Boat Racing HQ.
IWC's watch shot on the center console of an AMG Mercedes.

IWC Social Campaign

IWC's Big Pilot, on-wrist.
IWC's Pilot's watch shot against a worn military jacket.