Getting Instructional with OXO

OXO, a New York-based company known for its selection of high-end kitchen tools and home essentials, came to Gear Patrol to reach new audiences and drive awareness around its products and brand.

To highlight OXO’s prowess in product design, Gear Patrol Studios created an integrated campaign — we developed custom video content that highlighted product use, hosted a giveaway that reached product enthusiasts and ran high-impact display media that drove readers to the OXO site for purchase.