Burton: Utilizing Third-Party Technology

Many outdoor and outerwear brands utilize third-party technology like Gore-Tex, Burton being one of them. To achieve a more authoritative voice in the outdoors industry, Burton sought out Gear Patrol Studios to uncover the testing process of their Winter AK Collection. 

Though ubiquitous, insider information on Gore’s proprietary material is kept a tight secret. Utilizing behind-the-scenes access provided by Burton, Gear Patrol Studios took our reader on a look at the R&D testing process in the Gore HQ creating a rare and captivating piece of editorial. 

The visual story showcased the Burton line being tested for durability through quality control tests replicating extreme elements: wind tunnels, rain tunnels, waterproof testing, and more. We also took advantage of the access to investigate design inspiration to tell the entire story of how the newest Burton outerwear line came to be premium and high performance.