East Dane: Engaging And Educational Videos

East Dane, an online fashion retailer, came to Gear Patrol Studios (GPS) to develop and create an original video series covering the post-purchase care of products, styling tips and more.

Firmly established as a player in the online men’s fashion world, East Dane aimed to take it a step further — they needed to capture the next level of customer retention and wanted to educate online shoppers.

GPS aimed to position them as an authority in the fashion retailer space by creating an original and educational four-part video series. From seasonal how-to stories that range from “How To Keep Your White Shoes White” to “How To Style Denim”, GPS created aesthetically driven evergreen video content. We then reached our dedicated Gear Patrol readers by sharing the original content on our platforms, which also ran in tandem on East Dane’s O&O.

Putting East Dane front and center with the perfect audience of product enthusiasts is a huge victory. With a high average time spent on page and over 86,000 video views that educated our readers, East Dane was thrilled with the results.