Gear Patrol Store x Hamilton: Special Edition Watch

Hamilton has been known for their combination of Swiss precision and American spirit to create distinctive, versatile watches for aficionados and style conscious individuals. Knowing what we do best, the team at Hamilton came to Gear Patrol looking to leverage our dedicated audience of watch enthusiasts.

Understanding Hamilton’s history and that innovation has been one of the biggest keys to their success, the Gear Patrol Store saw a unique opportunity to create a customized and limited Special Edition watch that would tap into both the adventurous and sophisticated side for which Gear Patrol is known.

To drive sales and awareness, Gear Patrol Studios shot beautiful images of the Special Edition watch, and the timepieces were further promoted through stunning Instagram Stories and email amplification.

But not only did we leverage our platforms, we also went one step further and offered a tailored delivery service. All Special Edition watches were processed with care in-house. We worked with each customer to customize exactly how and when they wanted their purchase to arrive, creating a personalized experience.

Thanks to our tried-and-true photography, the power of our social media platforms and the strength of our earned media relationships, the Special Edition watches were sold out in one week, exceeding every goal.