Indian Motorcycle: The Great American Comeback
Indian Motorcycle had a critical need to reposition itself in the market for a younger, more discerning audience. The brand turned to Gear Patrol Studios tell its story in a way that would soundly speak to this particular target.
Indian Motorcycle has an amazing history, yet solely talking about the past doesn’t necessarily guarantee future consideration. Let’s talk about the past through the lens of the now.
Gear Patrol Studios covered the opening race of the AMA Flat Track Series with a fully-integrated program including a digital feature with stunning original photography and an amazing spread in Issue 4 of the print edition of Gear Patrol Magazine. To everyone’s delight, after the checkered flag fell, a pair of Indian Scout FTR750s crossed the finish line to earn a historic 1-2 victory.
Looking at history with a backdrop of current relevance, readers can engage in a fresh yet contextualized way. The campaign had an amazing 116% higher page views than average site benchmarks and readers spent 50% more time on this post than standard industry averages. Indian was thrilled with the outcome and our insight paid off.