OXO: At Home With Gear Patrol’s Very Own
OXO, a New York based company, is known for their must-have cooking tools and housewares. With the launch of their new line of coffee making products, OXO came to Gear Patrol to reposition themselves as an authority figure in the coffee making space.
Ever since its inception, OXO’s philosophy has been to create household tools that make everyday tasks, chores and activities better. They’ve crafted useful tools over the past 25 years, by looking for ways to make things simpler, easier and more thoughtfully designed.
Putting OXOs products in the context of individual morning routines is the most authentic way to show how OXO strives to make everyday simpler and easier. And our narrative combined with our tried-and-true photography methods provided real value for our client, who stated:
“Our experience with GPS has been excellent. The edit team has covered us in past and we have always been impressed by their beautiful and well-written content across both print and digital. It was a no-brainer for us to partner with GPS to tell a story about OXO Brew leveraging an editorial approach to the content, photography and video, because we knew that it would resonate with their readers and add value.” – OXO Client